Hoi An: Discovering a Timeless Town in Central Vietnam
In the 15th century, this riverside hub flourished as a bustling trading post, attracting merchants from across Asia and beyond. Its golden era came to a halt in the 18th century when political upheaval and a silting river ended its dominance. Ironically, this downturn preserved the town’s charm, which is now experienced by travelers instead of traders.
Walking through the old town reveals a fascinating fusion of cultures. Dutch and French colonial buildings stand alongside Chinese tea houses and Japanese temples. Local cafés, artisan shops, and museums line quiet canal paths, painting a vivid picture of its diverse heritage.
Top Things to See and Do in Hoi An
Get Custom Clothing Made
Once a Silk Route powerhouse, this town is now home to over 400 tailoring shops. They craft custom suits, dresses, and even cosplay outfits. Expect a few fittings for that perfect fit-worth the wait!
Explore the Old Quarter
Car-free streets, timber-framed buildings, and Chinese guild halls await. Cross the famous Japanese Covered Bridge and visit the small weather temple within. Pause at a café to enjoy local treats like White Rose dumplings.
Cycle the Countryside
A short ride from town lies a patchwork of rice fields and artisan villages. Join a local guide and meet woodcarvers, weavers, and farmers who keep traditional crafts alive. A drink with the locals is never far away.
Visit the Cham Ruins at My Son
About an hour inland, the ancient temples of My Son sit nestled among jungle-covered mountains. Once a spiritual center of the Cham Empire, it’s now a hauntingly beautiful archaeological site with moss-covered ruins and intricate carvings.
Drive the Hai Van Pass
Take the scenic route north via the Hai Van Pass. With the jungle on one side and the sea on the other, this winding mountain road offers incredible views and a great photo stop at Lang Co Peninsula.
When to Visit Hoi An
The best time to explore is from February to May, with clear skies and pleasant warmth. Summer (June-August) brings higher temperatures, while the rainy season (September-January) can bring floods that disrupt travel plans.
Festivals and Local Traditions
Every full moon, the town dims its lights and comes alive with lanterns, music, and temple ceremonies. During Tet, the Vietnamese New Year, lanterns float on the canals and the town glows with celebration. Although many places close nationwide, some remain open here-making it an ideal festive escape.
Speak to one of our Concierge specialists
Hoi An is a truly remarkable destination, combing culture with beach and relaxation. We love to cycle the maze of quiet lanes that run between the old town and Cua Dai beach.
Our guides passionately explore Vietnam, seeking unique experiences, hidden gems, and gathering updated intel on top guides, hotels, restaurants, and best transport.
